By Tony Connelly

Snapchat is looking to entice brands and media buyers with discount offers in an attempt to boost its ad business.

The company is incentivizing brands and media buyers with offers of bonuses, discount coupons and media credits for ad buys carried out in the second quarter of 2017.

The offers appear to vary from agency to agency. One media buyer told Digiday that Snapchat was offering a 10% bonus media coupon, another said it was offered discounts on ads bought on its self-serve platform. A third agency revealed Snapchat was giving 10% credit for any API buy Read full story ›

Source: The Drum