By Benjamin Cher

Outbrain has launched Outbrain Programmatic Access (OPA), which is now available on AppNexus Marketplace.

The service will allow AppNexus Marketplace customers to bid on Outbrain’s inventory. This move follows Outbrain’s launch of their partner network and Axel Springer signing a deal with AppNexus.

Outbrain has always operated a closed marketplace till now, with OPA allowing select partners to participate in the marketplace with their own data and technology.

“Outbrain and AppNexus are two leading companies in the world of digital advertising and together, we offer a true bridge between brands and the programmatic native world” said Fionn Hyndman, commercial director, Asia Read full story ›

Source: The Drum