Traditional media will still reign, accounting for 69% of global media consumption in 2017, according to Zenith Media Consumption forecasts.
Mobile Internet use will rise to 26% of global media consumption in 2019, up from 19% in 2016, but still falling short in dethroning traditional media such as newspapers, magazines, broadcast TV, radio, Cinema and outdoor advertising.
These traditional media owners have launched their online efforts, which were counted as Internet operations in this report. Despite traditional media consumption falling 13% over the last seven years, the online efforts have helped in recapturing some of the lost time on the Internet.
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Source: The Drum
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