The infamous Pizza Hut advertising faux pas which generated mortification in customers after mocking a prison fast to advertise its brand earlier this month, has stirred a debate among creative agencies about what the boundaries are of ‘disruptive advertising’.
A shock tactic campaign is topical, it’s clever and it gets people talking. But what separates a clever campaign from an outrageous one? In a generation where social media has proven the difference between humorous and offensive is often blurred, it can be difficult to locate the line. The Drum Network members explain why it happened and how Read full story ›
Source: The Drum
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