By Laurie Fullerton

B2B marketers are beginning to think more like consumers with a recent survey noting that CMOs, brand managers and event planners worldwide see sensory brand experiences as key strategy to build brand loyalty and remain at the top of mind in purchase decisions.

With B2B marketers increasingly aware that brand experiences matter to them, they are now more committed than ever that budgets must include a personalized interaction with their brand.

The survey conducted by Freeman, a provider of brand experiences, and data solutions experts polled 1,000 B2B and B2C Read full story ›

Source: The Drum