By The Drum

The IPA has this week launched the Media Owner & Ad:tech Awards (MOA), and accompanying Survey, to recognise and reward exceptional online service levels, talent and technology from online media owners, inventory suppliers and ad:tech companies. Previously known as the Media Owner Awards, the IPA has expanded the competition in recognition of the greater role ad technology providers are playing in the market.

Says Pete Robins, Chairman of Judges, IPA Digital Media Group Chairman and Founder, agenda21: “As the digital market has evolved so too has the role of adtech in terms of delivering, controlling and targeting our audiences. We have Read full story ›

Source: The Drum