By Danielle Gamage

Fashion retailers targeting millennials operate in a competitive and challenging trading environment. Rails are filled with discounts and promotional codes, with choice of colour, size and style and spilling from every corner. Yet, there is still a lack of customer loyalty when it comes to fashion. Millenials will always have their favourite brands. But if you are offering no more than a funky style, what is stopping customers from buying the product elsewhere or looking for an alternative?

We uncovered the retention challenges brands are currently facing by surveying 100 UK millennials, investigating what it is that motivates them to Read full story ›

Source: The Drum