By Chris Thilk

Most movie marketing efforts are single-mindedly focused on getting people out for opening weekend. That’s the make-or-break moment for many movies, particularly large-scale tentpole releases from major studios.

Smaller movies, assuming they’re not going straight to Netflix or other VOD platforms, may roll out slowly from a couple markets – usually LA and New York – to other cities over the course of a few months as word-of-mouth builds.

Recently, though, those studio marketing teams have focused efforts on some sort of “Day” that helps to promote the movie as well. These events usually have a few things Read full story ›

Source: The Drum