By John Glenday

Accountancy giant PwC has acquired Stockholm—based design agency Pond for an undisclosed sum as it seeks to cement its advance into advertising via its digital services division.

The consultancy firm has embarked on an acquisition spree of late to buy its way into the ad sector and give it the scale required to compete with established players in the industry. A strategy which has seen it drawn to Sweden to snap up Pond’s design arm, giving it access to the creative talent behind campaigns for Jameson and Volkswagen.

Industry heavyweights from WPP’s Sir Martin Sorrell down Read full story ›

Source: The Drum