By Alan Kelly

Do you work in a creative led agency? Account management led? Or is it client led? If it isn’t creatively led you should just go home have a lie down and take the rest of your career off. Because getting your brand’s story through the tens of thousands of messages bombarding people every day is next to impossible unless every single person on your team – the creatives, account management, connection strategists, producers and media are bringing creativity to their role.

We’ve all heard the managing director of an agency stand up and say “an idea can come from anywhere” Read full story ›

Source: The Drum