By Ishbel Macleod

Macmillan Cancer Support has appointed agency21 to handle its digital advertising and search engine marketing, after two separate pitches.

Following the appointment, which takes immediate effect, the agency will now define and implement a new online media strategy across PPC, SEO and display advertising to guide people affected by cancer to information and support, raise awareness and grow fundraising and volunteering initiatives.

Nick Suckley, managing partner at agenda21, said that it will start by “overhaulling their search engine marketing to make it easier for people to find the most relevant resources for them, thereby making the most efficient use of Read full story ›

Source: The Drum