Earlier this year, Bud Light twisted the famous Budweiser Frogs to its own advertorial ends with the addition of its own amphibian that belches the word ‘Light’ but now its ramping up its bizarre campaign with the unveiling of a frog reality TV show.
Channel Frog is the brand’s 24/7 live stream of 17 real frogs, parodying the reality TV genre developed by Big Brother and evolved by the Kardashians. Right on point, it features clumsily inserted narrative like “Mood is sombre on the floor. A tannoy announcement has informed Preston and Conrad that their Read full story ›
Source: The Drum
Industry News