The Labour Party has adopted an influencer-led approach to help it reach young voters spending time on social media networks whose votes are essential to any chance of a Jeremy Corbyn victory on 8 June. Benedict Pringle, founder of politicaladvertising.co.uk, argues that it’s a smart tactic and one that seems to be working.
Labour has successfully mobilised a group of musicians – with large online followings – to encourage people to register to vote and promote Corbyn’s candidacy.
Supporters include Lowkey, Stormzy, JME and Rag’n’Bone man. Getting involved with these particular stars is a smart move for three Read full story ›
Source: The Drum
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