By Staff Writer

According to a survey of top influencers conducted by marketing platform Influence.co, Instagram influencers with less than 1,000 followers have an engagement rate of just over 15%. And the higher the follower count, the more the engagement plummets. Let’s say you have 100,000 followers or more checking your feed – only a tiny 2% of those will engage with your content. Enter the micro-influencer. Or lots of them.

In the latest edition of The Drum magazine we look at the rise of micro influencer marketplaces that allow brand managers to work with influencers at scale. But Read full story ›

Source: The Drum