By Katie Deighton

Fab, the three-tiered childhood favourite, has launched a new fun themed campaign to coincide with its 50th anniversary.

Three posters have been designed for ‘Where There’s Fab, There’s Fun’: Quicksand, Sharks and Cannibals. Each creative shows how the ice lolly automatically create a sense of fun, even in a perilous situation.

Nestlé-owned Fab enlisted Isobel to develop the creative, who in turn worked with Carioca Studios to execute the campaign across out of home, digital, social and point of sale.

Susanne Frecker, brand manager Read full story ›

Source: The Drum