By Naomi Taylor

The Cyprus Tourism Organisation (CTO) has appointed Rooster PR to manage its press office and deliver a series of creative campaigns.

Rooster has been briefed to raise awareness of Cyprus as a safe, accessible destination with the perfect year-round climate to support the country’s strong growth in tourism. The agency will be responsible for all B2B and B2C, proactive and reactive media enquiries. This will include developing and implementing an effective PR plan, news generation, press trip co-ordination and crisis management as well as managing the destination’s social media channels.

In addition to running Cyprus’ day-to-day press office, the Rooster team will Read full story ›

Source: The Drum