By John Glenday

Burger King has opted to ditch its regal title in the wake of global controversy surrounding a cheeky advertising campaign which invited the public to choose between King Phillipe of Belgium and a Whopper burger when asked ‘Who is the king?’

The public poll saw voters select the Belgian head of state by a slender majority of 51% to 49% forcing the fast food chain to ‘abdicate’ its hold on the regal title by rebranding itself simply as ‘Burger’.

In a statement the fast food chain explained: “The brand always respected the people’s choice and must face the Read full story ›

Source: The Drum