Lucozade Sport has launched a new health app for its Made to Move campaign, helping increase engagement with consumers and yeilding a potentially valuable stream of data on them.
The new app will offer hundreds of daily and weekly prizes as part of the Made to Move campaign’s attempts to encourage one million people in the UK to exercise more.
It will build on earlier digital activations from the campaign which included live stream work out sessions on its website which were taken by heavyweight champion Anthony Joshua.
Mirroring the popular Fitbit model, the new app works on Read full story ›
Source: The Drum
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