It is widely assumed that over-65s (boomers) are ‘not down with the kids’. Fear not, Gen Z and Millennials; Boomers should not be underestimated with their tech usage and especially should not be overlooked with future innovations.
Research by the Office for National Statistics (ONS) found that around 75% of adults aged 65+ utilise the internet, with women aged 75+ showing the greatest upsurge in usage of any demographic group. But where is the greatest opportunity to build a relationship with these individuals?
Social Media
Labelled ‘Instagrans’, the percentage of over 65s who say they are active on social networks has Read full story ›
Source: The Drum
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