By Danielle Long

Australian advertisers invested $653m in mobile advertising in the first quarter of 2017, up 29% year-on-year.

The figures, from the Interactive Advertising Bureau of Australia’s IAB PwC Online Advertising Expenditure Report, reveal mobile ad spend now represents more than half (53.5%) of the display advertising market – a significant increase from the 21.5% share it held three years ago.

The increase in ad spend reflects the maturing mobile advertising market as well as changing consumption habits in Australia, where 63% of people’s digital time is now spent on smartphones.

The findings also support the recent Mary Meeker report, which highlighted the Read full story ›

Source: The Drum