By John Glenday

Lucozade is giving Londoners a helping hand in getting from A to B with the release of limited edition contactless bottles which can be swiped for entry to the city’s Tube network as well as offering a refreshing drink.

Thousands of Unstoppable Bottles will be distributed to lucky tube-riders between 30 May and 2 June (today) as an extension of the energy drinks ‘Find Your Flow’ campaign, spanning digital marketing, in-store activations and product sampling.

Those in possession of a prize bottle will be granted one free journey on the transport network simply by swiping the Read full story ›

Source: The Drum