By Tony Connelly

Italian champions Juventus have announced a six-year stadium naming the rights deal with Allianz.

The Serie A club struck an agreement with the German insurance company and Lagardere Sports, which is the holder of the venue’s naming rights, to rename their 41,500-seater stadium the ‘Allianz Stadium’ from 1 July 2017 until 2023.

“It’s with great pleasure that we welcome Allianz into our family of partners for a deal as special as this one – the naming of our home,” said Giorgio Ricci, co-chief revenue officer and head of global partnerships and corporate revenues at Juventus.

“Our ambition and objective Read full story ›

Source: The Drum