The University of Portsmouth has brought digital agency Tangent on board to develop and implement a digital transformation strategy, with the intention to appeal more easily to audiences.
In preparation to redesign and build the university’s website, Tangent will gain a deep understanding of its core audiences and the journey of students’ application processes. This will entail desk research and benchmarking, stakeholder interviews and workshops, and user stories.
Jon Clutton, head of digital marketing and web at the University of Portsmouth, said of the appointment: “After a competitive tender process, Tangent’s innovative approach towards user research and experience design Read full story ›
Source: The Drum
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