Lego is to launch a digital campaign across mobile and web, in the first, global joint venture between Lego and Cartoon Network.
The campaign, produced in partnership with SuperAwesome, will launch across the agency’s multi-channel kids and teens marketing platform.
Lego Mixels was released in stores on 1 March and the franchise includes characters that can mix and combine with one another to create “wacky characters” and are available as cartoon content and mini Lego construction toys.
Harry Harrison, Lego Mixels brand manager commented: “With children today interacting with content across so many different channels, it can be a tough challenge to engage Read full story ›
Source: The Drum
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