By Harry Woodrow

The presentations I’ve enjoyed the most in my life have usually taken this form:

We open by verbally explaining our thought process for the particular project, without going into too many specifics, as the table is still empty. Maybe if there was a funny or defining moment involved that story will be recounted. During that preamble the sense of nervous anticipation is tangible, and when it ends, our (usually single) idea is unveiled. The client looks horrified. This really was not what they were expecting to see. They try to remain positive but I can sense their panic.

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Source: The Drum