The quintessential English game is learning lessons from US sports and taking a forward-thinking approach to digital and content marketing to convince a new generation of fans and sponsors to look at cricket in a different way.
It may come as a surprise to hear that the man responsible for marketing English cricket takes inspiration for that task from the Ultimate Fighting Championship – but then there’s much about this ever-modernising sport that defies its stuffy stereotype.
The England and Wales Cricket Board’s commercial director, Sanjay Patel, is increasingly looking beyond the game’s traditional boundaries to find the next generation of Read full story ›
Source: The Drum
Industry News
