By Ayesha Salim

Japan’s gaming industry is booming and the driver of this growth is mobile as more customers are consuming content on mobile. So how can content owners utilise this opportunity to generate more revenue? By striking strategic partnerships with operators to help them monetize their mobile content, according to DOCOMO Digital founder and CEO, Hiroyuki Sato.

Speaking to The Drum, Sato explained how the DOCOMO Digital´s partnership with Bandai Namco Entertainment Europe will help the company compete in emerging markets and generate new revenue streams through the monetization of channels outside of app stores.

“The opportunities for content owners in mobile today Read full story ›

Source: The Drum