Mercado McCann gently taps into the controversial concept of euthanasia to create its first campaign for home appliance brand Philco, by encouraging consumers to put their tired toasters, washing machines and radios to rest.
With a touch of dark humour and an abundance of visual metaphors, the Argentinian ad agency shows faulty appliances being ‘unplugged’ for the very last time, suggesting that people all too often fail to acknowledge when they ought to turn these everyday objects off for good.
A croaky, weary-sounding voice explains the benefits of letting broken appliances go as the ad aims to highlight the advantages of a Read full story ›
Source: The Drum
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