The big celebrity news of the week was the ‘uncoupling’ of celebrity couple and one of the darlings of London’s A-list circuit – Coldplay frontman Chris Martin and Oscar winner, Gwyneth Paltrow. Jen Smith, head of planning at Maxus, put down her copy of Hello to tell us what she thinks media agencies can learn from their situation and the ending of their marriage.
So when is a divorce not a divorce? Well when it is a conscious uncoupling and you are Gwyneth Paltrow and Chris Martin.
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Source: The Drum
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