By John Glenday

Thinkbox, the commercial TV marketing body, is set to publish new research later today during Ad Week which will highlight how advertisers can get the most out of both Twitter and TV.

‘#TVTwitter: how advertisers get closer to conversation’, polled 1,000 people to chart the rise of Twitter usage in conjunction with TV viewing, bolstered by events such as the BRIT Awards which generated 4.2m tweets.

Amongst the report’s findings are that 3 in 4 people believe hashtags are searched for on Twitter because they’ve been seen on TV whilst the desire to accumulate retweets and responses drives much online activity.

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Source: The Drum