By Mike Wright

I’m frequently asked how indie bands can gain fans and stand out from the crowds. I’ve been there. I’m an independent artist (and founder of a music distribution platform), so I understand the difficulties with building an audience.

A consistent challenge for indie artists is how to create a strong brand, when many of them simply want to concentrate on their music. But for a band to gain broader success, they need to be recognized for more than just talent. Whether they have a single song or a full album, establishing a brand voice helps to accentuate the band’s sound and Read full story ›

Source: The Drum