By Matt Talbot

During my career, I’ve been lucky enough to judge some award shows. It’s an amazing experience to sit in a room of your peers and watch as work rises to the top in an industry with an output that is judged subjectively, like music or film. The problem is, advertising is not music or film. Sure, ads might be films with beautifully scored music, but what we make is meant to serve a purpose beyond itself. Art is the product in the entertainment industry, but in advertising, we’re not selling art. We’re selling our clients’ products and services.

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Source: The Drum