Twitter’s co-founder and chief executive Jack Dorsey said he plans to “double down” on adtech investment, saying the company has learned the lessons from past mistakes that could see it pivot towards forging partnerships with third parties rather than acquiring or building its own offering.
“Advertising is our business and technology is how we manifest that,” said Dorsey at the Cannes Lions festival today (21 June.) “We’re definitely not out of the adtech investment phase. We’re doubling down. Especially with the hire of Bruce [Falck]. He’s taken right to it.”
After an exhaustive search, Bruce Falck joined the company earlier this year Read full story ›
Source: The Drum
Industry News