GroupM claims the UK advertising market is set to see its eighth successive year of growth in 2017 when total spend will hit £18.6bn, although the WPP-owned media investment arm has downplayed its earlier growth forecast from 7% to 4.1%.
The GroupM report released today (June 22) notes that amid the UK’s fast-growing media markets, TV investment is down; instead of an earlier forecast to remain flat in 2017, this figure has in fact been revised down by 3%.
A contributing factor to the overall modest growth prediction is GroupM’s conservative outlook on “pure-play” internet which Read full story ›
Source: The Drum
Industry News
