By Benjamin Cher

Mobile adtech outfit, Glispa has acquired Tel Aviv-based RelevanTech, a carrier distribution company.

This follows the acquisition of Sao Paolo-based Mobils.

RelevanTech partners mobile carriers to preload its app discovery tool on mobile devices. The app offers a native user experience and preloaded content for quick one-click installs.

This acquisition will allow Glispa to add traffic from RelevanTech’s premium users, and bolster its offerings to brands and app developers. RelevanTech will also fuel Glispa’s Audience Platform by providing user-level data at a global scale, allowing for audience segmentation and behavioural targeting for advertisers.

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Source: The Drum