Outbrain, a content delivery network that integrates with publisher websites to reroute readers through sponsored stories, is cutting 4% of its work in a refocus on automated media trading, rather than editorial tools, according to the Wall Street Journal.
As an isolated incident, a 4% drop in its 600 person workforce can be shrugged off, however contextualized within fluctuations in the wider adtech industry sector, there could be a wider problem with current models.
Earlier in the year, Adform shed 8% of its staff in January, following recent similar rounds of layoffs at AppNexus and Rubicon Project, at least hinting Read full story ›
Source: The Drum
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