By John Glenday

The World Taekwondo Federation has bowed to the supremity of teenage internet text speak in order to ditch its eyebrow raising TLA (Three Letter abbreviation).

For its final WTF-moment, the global Taekwondo body will drop the f-word, henceforth referring to itself simply as World Taekwondo, ending association with a name first used in 1973.

Explaining its break with history, the sporting body cited the ‘digital age’ as having forced its hand, admitting that the prior abbreviation had become ‘unrelated to our organisation and so it was important that we rebranded to better engage with our fans’.

World Taekwondo president Choue Chung-won added: “World Read full story ›

Source: The Drum