Cadbury has enlisted VCCP as its lead global agency, following a review which was called in March after the chocolate maker sought to consolidate its advertising strategy.
The brief was previously split across markets with Fallon – which created the brand’s now famous drumming gorilla ad – and fellow Publicis Groupe-owned Saatchi & Saatchi being its two key agencies.
VCCP will lead the new integrated approach, with VCCP London having been appointed as the full-service partner agency for the Cadbury Portfolio in the UK and Ireland, as well as the global lead for Cadbury Dairy Milk. Read full story ›
Source: The Drum
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