While many in the industry were sipping rosé in the sun during Cannes week, I was stuck inside our Great Portland Street office, with a cup of tea and piece of cake.
More precisely, I was in our agency’s Experience Lab, speaking to ‘real women’ about their views on the marketing campaigns that punctuated this year’s Cannes Lions Festival.
These sessions formed part of our 21st Century Woman initiative, which looks at how brands are speaking to and representing women in advertising.
Because our findings earlier in the year discovered that, despite women being responsible for 80% of consumer spending, 76% Read full story ›
Source: The Drum
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