W+K tells the story of a doomed romance using pop-up ads in music video for Portugal. The Man

By Minda Smiley

Pop-up ads typically aren’t used as fodder for music videos, but Wieden+Kennedy has cleverly used the loathed ad medium in an interactive music video for Alaskan band Portugal. The Man.

The music video is for the song ‘Rich Friends,’ one of the songs off of the band’s latest album. Starring ‘It’s Always Sunny in Philadelphia’ actor Glenn Howerton, the video uses faux pop-up ads to tell the story of a relationship that, while seemingly perfect from the outside, is actually a living hell.

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Source: The Drum