Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Mario Testino on founding his own full-service agency: 'I'm creative but my essence is commerce'

on Jun 27, 2017 | 0 comments

By Rebecca Stewart

Having snapped everyone from Kate Moss to Diana Spencer, Mario Testino is one of the world’s most prolific photographers. Here, The Drum catches up with creative as he lifts the lid on how his own agency is structured and why he treats brand briefs the same as artistic ones.

As part of Cannes Lions last week Mario Testino was interviewed by Teen Vogue editor Elaine Welteroth. Throughout their discussion he sat with his camera perched on his lap, before snapping a selfie with the crowd.

It’s this proclivity to capture the moment combined with a sharp, and instantly recognisable, style Read full story ›

Source: The Drum