By Gillian West

The Boston Red Sox have announced a partnership with Sapient designed to help guide the club’s digital strategy and improve its connection with fans through technology, building experiences that reflect the real time nature of today’s world whilst preserving the history and tradition of the sport.

EVP and COO of the Boston Red Sox, Sam Kennedy, said the club was “thrilled to embark on this excitement partnership.” Adding: “As baseball fans are increasingly connected, their expectations will continue to evolve. With Sapient’s guidance, we hope to offer fans new ways to experience the game that deepens their connection to the Read full story ›

Source: The Drum