By John Glenday

Coca-Cola is breaking a sweat after recruiting Breaking Bad actor Aaron Paul to star in a new Vitaminwater campaign that exhorts viewers to ‘drink outside the lines’.

The summer piece sees Paul hit the gym, slogging away on a treadmill before taking a swig from a bottle of Vitaminwater, transforming his workout into a makeshift dance routine in the process.

Celina Li, group director at Vitaminwater, said: “From what’s inside the bottle to how we engage with our consumers, Vitaminwater has always taken an unexpected and vibrant approach.

“We’ve brought that to life in our newest campaign and hope it Read full story ›

Source: The Drum