As an organisation grows, collaboration between teams often falls by the wayside. The buccaneering, “all-for-one” startup spirit, where everyone pitches in to solve problems and grow the business, is soon replaced by a hardening of roles; silos spring up and department leaders guard their territory.
Nowhere in a business is this disconnect more apparent than between sales and marketing. The disconnect of sales does neither department any good. In fact, it is actively harmful to an organisation’s ability to thrive, grow accounts and win new business.
The sales team is focused on revenue through building relationships with their accounts and developing opportunities, Read full story ›
Source: The Drum
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