By John Glenday

Outstream video specialist Teads has launched a chatbot with a difference after devising a custom AI capable of operating within autoplay video ads, with Tommy Hilfiger the first brand to take advantage of the service.

The fashion brand has unleashed its TMY.GRL chatbot to extend its reach beyond Facebook Messenger, inviting viewers to engage directly over the on-screen action with a time-sensitive greeting overlaid upon the video.

Those who accept the offer can browse the brand’s latest garments by answering a series of questions designed to elicit each customer’s particular tastes, sizes and requirements. Products chosen Read full story ›

Source: The Drum