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Gatorade taps Michael Jordan, Serena Williams and other sports stars to talk about defeat as a motivator

on Jun 27, 2017 | 0 comments

By Kyle O'Brien

Some of sport’s biggest stars, including Michael Jordan, Serena Williams, Matt Ryan and Eli Manning, are starring in a new Gatorade spot. ‘Make Defeat Your Fuel’ highlights the flipside of some of the biggest wins in sports history.

The spot demonstrates that even the world’s most accomplished athletes experience the feeling of defeat and failure to fuel future success. Jordan starts off the spot by saying his secret to victory was failing to make the varsity team. Ryan appears still stinging after a Super Bowl loss to the Patriots while Williams states that she was Read full story ›

Source: The Drum