By Doug Zanger
In the ever-evolving scatter of content making its way to the small screen, many players are continuing to emerge — but there may be no one better poised to push reinvention forward than Hollywood legend Jeffrey Katzenberg.
Speaking on stage last week at Cannes Lions Entertainment in a MediaLink-led fireside with Michael Kassan, MediaLink founder, chairman and chief executive, Katzenberg laid out a very compelling case for big-screen and quality TV entertainment making its way, more profoundly, to mobile devices.
This marks what Kassan characterized as Katezenberg’s “sixth at bat” or reinvention. Leading that charge is Read full story ›
Source: The Drum