By Doug Zanger

Even though Oscar winner Lesley Chilcott has helped tell some highly important stories through her documentaries, she also knows that brands can play integral roles in stories.

In a conversation with The Drum, filmed in Los Angeles at Branded Entertainment Network (BEN) HQ, award-winning documentarian Chilcott talked about branding in film and entertainment.

She discusses how difficult it is to place a product on screen and states that brands are better served showing products that make characters’ lives better in an organic way rather than just placing them haphazardly within the story. Not calling direct attention to products Read full story ›

Source: The Drum