By Danielle Long

Coca-Cola China is on a mission to become the most loved soft drink among China’s 355 million teenagers, as it launches the latest iteration of the Share a Coke campaign.

Now in its sixth year, the Share a Coke campaign has been a hugely successful part of Coca-Cola China’s marketing strategy, helping the brand to engage with its target audience of young people.

The campaign has evolved over the years from bottle labels featuring people’s names to song lyrics, movie quotes and an Olympics’ themed campaigns which shared messages of support. Along the way, it has tapped into the things that China’s Read full story ›

Source: The Drum