Singapore Land Transport Authority (LTA) has appointed Dentsu Singapore as its agency of record for the Public Transport Campaign for the fourth year running.
Dentsu Singapore will be running the Public Transport campaign, which focuses on increasing public awareness, understanding and support of the public transport improvement initiatives.
This follows iProspect being appointed as AccorHotels’ agency of record.
Dentsu Singapore’s scope will involve strategic communications and campaign servicing, developing integrated communications materials, media planning and placement, as well as online and on-the-ground engagement activities and initiatives.
“The Singapore Land Transport Authority is a cherished client of ours with a four-year strong relationship. Read full story ›
Source: The Drum
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